Proposal to AAA: Establishing an AI Marketing Hub

93% of Fortune 500 Companies Are Already Using Generative AI in Marketing and Advertising

A recent industry analysis reveals that 93% of Fortune 500 companies now integrate Generative AI (Gen-AI) into their marketing and advertising efforts. These companies are using AI tools to:

  • Personalize content at scale

  • Automate video, image, and copy creation

  • Rapidly test campaign variations

  • Optimize performance in real-time

  • Cut production costs while maintaining quality

If AAA does not evolve alongside this global shift, it risks leaving its students—and the institution itself—behind.

The Gen-AI Revolution in Marketing: Tool Categories

Video Generation Tools

  • Synthesia

  • Runway ML

  • Pika

  • Colossyan

  • Hour One

Voice Cloning Tools

  • ElevenLabs

  • Resemble.ai

  • Play.ht

  • WellSaid Labs

  • Altered Studio

Image Generation Tools

  • Midjourney

  • DALL·E

  • Stable Diffusion

  • Leonardo AI

  • Adobe Firefly

AI Copywriting Tools

  • Jasper

  • Copy.ai

  • Writesonic

  • Anyword

  • Notion AI

Predictive Marketing Tools

  • SurferSEO

  • MarketMuse

  • Phrasee

  • Mutiny

  • Hunch

Integrating Gen-AI into Existing AAA Modules

Generative AI should not be taught in isolation. It must become a cross-cutting skill embedded in every relevant module, from design to strategy, production to research.

Module

How Gen-AI Can Be Integrated

Graphic Design

Use MidJourney and Adobe Firefly for rapid ideation and visual style exploration

Copywriting

Train with Jasper and Copy.ai to write ad scripts, blogs, emails, and SEO copy

Video Production

Use Synthesia, Runway ML, or Pika to prototype videos without full-scale shoots

Advertising Strategy

Leverage Anyword and Mutiny to create and test multiple messaging strategies with AI

Marketing Research

Use AI to analyze trends, keywords, and sentiment faster than traditional methods

Creative Development

AI tools become creative partners, helping students visualize, write, or animate early concepts

Presentation Skills

Tools like ChatGPT assist in writing scripts and outlining powerful pitch decks

This transforms students from learners into agile creators—able to thrive in digital-first, AI-powered agencies from day one.

AAA’s Educational Offering: A Blueprint for Leadership

1-Year Advanced Diploma: AI-Powered Marketing & Strategy

Core Modules:

  1. Foundations of AI in Marketing

  2. Generative AI Tools (Text, Image, Video, Audio)

  3. Data-Driven Customer Insights

  4. AI Campaign Planning & Execution

  5. Ethics & Regulation in AI Advertising

  6. Performance Optimization with AI

  7. Brand Storytelling with AI Media

  8. Capstone AI Campaign Project

Micro-Courses (4–6 Weeks Each)

  • AI Copywriting Essentials

  • Text-to-Image Branding for Designers

  • Synth Video for Ad Creators

  • Voice Cloning in Brand Campaigns

  • ChatGPT for Marketing Research

Workshops (2–3 Days, Hands-On)

  • "AI Ads in a Day" Bootcamp

  • MidJourney Art Direction Workshop

  • ElevenLabs Voiceover Studio

  • Prompt Engineering for Creatives

  • AI-Powered Personal Branding Lab

Injecting Gen-AI into Student Curricula: Immediate Next Steps

AAA does not need to build new degrees overnight. Instead, Gen-AI integration can begin immediately through strategically injected content into existing modules and delivery plans.

  • Each lecturer or facilitator can incorporate one AI tool or workflow relevant to their module (e.g., image generation in Design, AI copy in Copywriting).

  • Short AI challenges or weekly tool demos can be introduced during lectures without changing the module outcomes.

  • Assessment rubrics can evolve to allow AI-assisted work (with transparent documentation), reflecting real-world industry use.

  • Guest lecturers or external AI creatives can be invited for monthly live demos, energizing the classroom with tangible, industry-linked application.

    This modular integration means AAA can adapt without curriculum overhaul, allowing for a progressive, low-risk rollout that grows organically each semester.

Low-Cost AI Marketing Hub at AAA

AAA can begin with just 1–2 facilitators and an existing computer lab. The only ongoing cost is tool subscriptions—low compared to traditional hardware or software licenses. Within this hub, students will:

  • Access industry-leading AI tools for video, voice, image, and copy

  • Prototype real campaigns for real clients

  • Build AI-enhanced portfolios with immediate industry value

  • Collaborate across disciplines, forming creative micro-agencies on campus

This hub will function as a training centre, production studio, and innovation lab, fueling the next generation of digital-first creative leaders.

Commercial Proof of Concept

View examples of work created using these tools at:
👉 https://artificestudiosai.com/

Each commercial was produced with only a laptop, creative direction, and Gen-AI workflows—demonstrating what AAA students could be empowered to do in weeks, not years.

Colleges and Advertising Schools Incorporating AI into Their Curriculum

The integration of artificial intelligence (AI) into advertising and marketing education is rapidly accelerating. Here are 15 institutions and programs that have embraced AI in their advertising curricula, along with key details about their offerings:

1. Loyola University Chicago – School of Communication

  • Offers a master certificate program in "AI in Advertising and Public Relations."

  • Curriculum covers generative AI for advertising strategy, AI-generated content (AIGC), data analysis using large language models, and ethical considerations in AI-driven advertising4.

2. University of Oxford – Saïd Business School

  • Runs the "Oxford Artificial Intelligence in Marketing Series," a 14-week program for marketing and business leaders.

  • Focuses on real-world AI applications, digital marketing strategies, and the ethical, legal, and societal implications of AI in marketing.

3. Oxford College of Marketing

  • Offers "Mastering Generative AI for Marketers," focusing on practical applications of generative AI in advertising and marketing.

4. Cornell University

  • Provides a "Marketing AI" course, teaching students how to leverage AI for marketing strategy and execution.

5. University of Virginia

  • Features "Artificial Intelligence in Marketing," a course designed to give students a foundational understanding of AI's impact on marketing and advertising.

6. RMIT University

  • Offers "Artificial Intelligence in Marketing," focusing on AI-powered consumer insights and campaign optimization.

7. Digital Marketing Institute

  • Runs "AI in Digital Marketing," covering AI tools, automation, and analytics for advertising professionals.

8. Indiana University – Kelley School of Business

  • Offers "AI Applications in Marketing," emphasizing the use of AI in advertising campaigns and consumer data analysis.

9. London Business School

  • Provides "Mastering Digital Marketing in an AI World," focusing on AI-driven strategies for advertising and campaign management.

10. Chartered Institute of Marketing

  • Offers "AI in Marketing," a course designed to help professionals integrate AI into advertising and marketing workflows.

11. University of Adelaide

  • Features "Harnessing AI in Marketing and Communication," teaching students to use AI for creative advertising and campaign planning.

12. Econsultancy

  • Runs "AI for Marketing Short Course," focusing on AI-powered advertising tools and techniques.

13. Institute of AI Studies

  • Offers "AI for Marketing," with modules on AI-driven consumer research and campaign automation.

14. SEMrush Academy

  • Provides "Become an AI-Powered Marketer," a course that includes AI applications in advertising and campaign optimization.

15. Curious Refuge

  • Hosts the world’s first online "AI Advertising" bootcamp, teaching commercial production, creative marketing, art direction, graphic design, storyboarding, and technical marketing using AI tools.

Key Features Across These Programs

  • Hands-on AI Tool Training: Students use industry tools like Midjourney, Runway, HeyGen, and GPT integrations for campaign creation and media planning.

  • Ethics and Transparency: Courses emphasize critical thinking around AI ethics, bias, and transparency in advertising.

  • Real-World Projects: Many programs require students to develop AI-driven advertising campaigns, analyze consumer data, and compare AI-generated content with traditional methods.

  • Industry Networking: Programs often include access to professional networks, live Q&A sessions, and feedback from industry leaders.

  • Flexible Learning: Many courses are available online, with options for self-paced or cohort-based learning.

These institutions are at the forefront of preparing the next generation of advertising professionals to thrive in an AI-driven industry, ensuring graduates are equipped with both technical skills and strategic insight for the evolving landscape.

Final Word

This is not just a technology shift—it’s a creative revolution. Generative AI is transforming how ideas are imagined, shaped, and delivered across every area of marketing and communication.

AAA now faces a choice: become a leader in AI-augmented creativity, or watch others lead.

There is no need for fear. The essence of creativity remains human—but now it’s amplified by tools that multiply possibilities. Integrating Gen-AI today ensures that students aren’t left playing catch-up tomorrow.

This is about future-proofing skills, embracing innovation, and giving students the competitive edge they deserve. Let’s help them become the creative leaders the world is waiting for.

Let’s make the number 1 AI Hub in Africa.

“I skate to where the puck is going to be, not where it has been.” Wayne Gretsky