Dear ABSA Team,

We created a VR experience for ABSA a few years ago and since then we have been working on something we excited to share. 

Artifice Studios has created a conceptual AI-powered commercial for ABSA, designed specifically for entry into the World Cannes AI Festival in February 2025. 

This project showcases the future of AI-driven storytelling in marketing, blending innovation with powerful brand messaging.

At Artifice Studios, we specialize in AI-driven marketing and content creation, working with brands both locally and internationally to create Hollywood-level visuals at a fraction of traditional production costs. Some of the other brands we are featuring at Cannes include:

Locally & Internationally:

• BMW, VW, TOYOTA, APPLE, NIKE, UBER, SPACE X, RED BULL, JOHNNIE WALKER, MR PRICE, CHECKERS, WOOLWORTHS, TFG, AMERICAN SWISS, TIFFANY, JAMESON, FOOD LOVERS MARKET, FRESH JUICE, KFC, INVESTEC, TAKEALOT

We hope you enjoy the commercial and would love to hear your thoughts.