Artifice Studios is confident it can aid BabyYumYum on a powerful pathway to achieving daily omnichannel personalised content through our innovative integration of AI technology with creative talent.

We see BabyYumYum as a content-first media company, where the value lies in producing personalized, high-quality content delivered across all channels. The more content created, the greater the engagement and visibility. With a strong omnichannel strategy, audiences can receive regular—and in some cases, daily—content tailored to their specific interests, including commercials, brand ads, and short-form videos on TikTok, Instagram, and Facebook.

By leveraging AI tools, Artifice Studios can streamline content creation processes, generate a diverse range of formats from single assets, and tailor messaging to specific audience segments identified by BabyYumYum.

This approach not only facilitates a consistent and engaging presence across all of BabyYumYum's platforms, ensuring content reaches parents where they are, but it also achieves this with significantly enhanced cost efficiency compared to traditional content production methods.

Furthermore, AI-driven insights can inform and refine the content itself, leading to better resonance with the target audience and ultimately a more impactful brand presence.

Most Imporantly is that we can create Hollywood-Style content at the fraction of the cost of traditional means.

This is a spec commercial created for Baby Yum Yum, showcasing Artifice’s AI expertise in crafting cinematic, award-worthy content. Though it runs for 90 seconds, it’s designed as a high-end piece that can be submitted to both local and international advertising festivals for maximum exposure. By demonstrating our ability to produce premium content at this level, we’re also highlighting our capacity to deliver shorter, punchier formats—15, 30, or 60 seconds—with the same quality and impact.

9:16 option for reels and TikToks

This is just a short test example, but it demonstrates how you can create mini episodes tailored to different audience segments based on their specific interests. We hope it effectively conveys the potential of this approach.