Below is a commercial we created for a Norwegian company launching their Fresh Juice campaign.
The original concept was budgeted at over R400,000 due to the extensive number of scenes, stock footage requirements, and potential recreation costs. However, by leveraging AI and creative innovation, we brought the total cost down to just a few thousand dollars. This approach not only saved the client a significant amount of money but also resulted in a more creatively directed and visually engaging outcome — thanks to the collaboration between our marketing team, creatives, and director.