Case Study: Spec Commercials for Nando’s
Commercial 1: Nando’s Time Traveler Ad
Concept:
A spec commercial featuring time travelers discovering that Nanod’s Peri Peri offers the best food across different eras. The ad aims to highlight Nandos’s unique appeal in a fun and engaging way.
Production:
Creative Approach: Cinematic and adventurous tone with a mix of humor and information.
Execution: Directed by a team member, with about 70% of the footage created using Gen-AI and the rest using traditional techniques.
Commercial 2: Nando’s Homage Video
Concept:
An upbeat music video celebrating Nando’s. The video uses Gen-AI to animate static brand images, bringing them to life in a vibrant and engaging manner. as well as creating unique Genb-AI video.
Production:
Creative Approach: Features a lively song and dynamic animations.
Execution: Directed by a team member with expertise in turning still images into video, demonstrating the creative potential of Gen-AI.