Task 1: Product Creative

Task 2: Video Ad Edit

I love Tiffany as a Brand and have done work with them before so looked at their instagram and found this 15 second video with a single character, Natalie Portman. I downloaded the instagram video and put it up. The video has 3 shots.

If you like you can see the instagram video here: https://www.instagram.com/p/DWToEmsiGDI/?hl=en

The assignment was to take a 15-second video and enhance it with AI-generated shots. I cloned the main character, Natalie Portman, and placed her into a series of Paris-based scenes that matched the tone and setting of the original footage.

I carefully crafted each prompt to maintain a consistent visual style, ensuring the new shots felt seamlessly integrated. The original edit consisted of three slower-paced shots, so I expanded it by adding eight more, bringing the total to eleven. This made the final piece feel much punchier and more dynamic, while still preserving the essence and continuity of the original scenes.

I kept the original audio.

I wasn’t sure if you also wanted a 30-second version, so I created one as well. This required expanding the edit to 15 shots, meaning I added 12 new shots on top of the original three.

Because of the longer runtime, I reworked the copy to fit a full 30 seconds while staying true to the tone of the original. I also selected a new voice that closely matched the original’s feel and produced a completely new voiceover. To maintain consistency, I generated a new music track in Suno that aligns with the original soundtrack.

Overall, this version involved building out a cohesive extension of the original—new visuals, extended copy, a fresh voiceover, and a matching soundtrack—while preserving the essence and style of the initial piece.

Task 3: Creative Brief