The Power of AI in Personalised and Omni-Channel Modern Marketing
With AI, a single product image—such as a dress—can be transformed infinitely. That dress can be placed on countless models, in endless scenarios, creating a library of visuals at a fraction of the traditional cost. Even an image of an item already on a model can be digitally altered to showcase different clothing styles, making product photography infinitely cheaper and exponentially more scalable.
Today, over 95% of Fortune 500 companies are already using AI in their marketing strategies. The most critical factor is speed: every week, new AI marketing tools are launched, and existing ones are upgraded daily. Over the past 24 months, the rapid evolution of AI-powered content creation has reshaped the industry, fueling an unprecedented revolution in marketing.
But technology alone isn’t enough—creatives must be empowered to use these tools. The goal isn’t to replace creativity but to support it. Introducing AI into marketing should happen step by step, tool by tool, enabling teams to experiment, adapt, and integrate AI seamlessly into their workflows.
AI tools typically require nothing more than a subscription and a skilled operator. Compared to traditional production costs, they are extremely affordable while unlocking the ability to create exponentially more personalized content across all omnichannel touchpoints.
The best approach is to establish an internal AI marketing function—starting with a single dedicated AI lead who collaborates closely with creatives. From there, the team can scale as needed, ensuring every creative has the right AI support to amplify their work.
For example, with Woolworths, we demonstrated how a single source image could be repurposed into countless models and cinematic scenarios—even Hollywood-level scenes.
See videos below as example of some of our work. They not perfect as we had limited time to put this together. Hopefully they demonstrate some of the power of the new AI MARKETING TOOLS.
