Burlington English Video 1 - 60 seconds

You can watch this video in 1080p or up to 4K please ensure you set the video on youtube settings to ideally highest possible. I am now thinking I might have used an older logo.

This video was deprived from a script I created which is a summary of the PDF you sent title - Explore Burlington English.

I hope this video video does a nice cinematic way of conveying a Burlington English to someone in a commercial like manner.

It can be used for Social Media or any channel like email to sell the idea presented by Burlington English.

Below is a 90 second version which is similar to the above video.

I was working on another more cinematic video but will await feedback on these 2 more conventional and literal videos.

Videos become have infinite ways of telling the story of your products. There are so many ways we can make videos from your content.

We can also experiment with HeyGen type people speaking lead videos.

Burlington English Video 2 - 90 seconds

Please click the button below for an audit of all of Eric Cohen Books and Burlington Books (all divisions and regions) social media accounts I could find. Some are doing nicely and posting regularly and some are dormant. I would love you to think about how you would like the Social Media strategy to be.

Social Media and Email are the two most crucial paths to reach your audience.

Some I know are businesses and schools and some are individual users to get to know about your offerings.

I was exploring Genially which is a Canva extension you mentioned yesterday. You can have a link to the learning material or embed it in a website. I am not sure as of yet how it would tie into your marketing or content strategy.

See here: https://view.genially.com/6a0c09ac37fc61318d7f57d7 for a begginers Hebrew lesson using Genially within Canva.

Subscription info:

  1. Claude LLM - $20 but you need extra usage but I spent an extra $40 in the month which totalled $60 as I use it a lot and it gets throttled. I am not sure exactly how the pricing works but $20 only gets you so far then you need to top up.

  2. Chat GPT - There is the free ChatGPT which is fine for now but I often reach the limit in conversations so ideal to go on the Go package which is 25 Shekels per month If we going to start using ChatGPT for image generation as it is really good at generation we would need the Plus plan which is 70 Shekels per month but we can park that for now as will likely use Google Nano Banana as the only image generator for now. Others might become better but that is the best one for now.

  3. Google Nano Banana is on two plans, I think the cheaper plan might be fine as this will for now be the only image generator used. For all the videos done on this page and the images below it used Google Nano Banana. It makes it much simpler for me to use just the one image generator which is currently the top image generator. It also generates them quickly and efficiently. 

    1. Google AI Plus - 30 Shekels per month

    2. Google AI Pro - 75 Shekels per month

  4. Freepik - this is a direct competitor to Open Art but for now on my plan since I signed on early it offers Kling Video 2.5 unlimited. Most of the time, in fact currently all of the time, you need to pay for video generation. Each video costing credits, that is the case with Open art as well as Freepik on other video models like Kling 3 which is slightly better than Kling 2.5. Keep in mind that Kling 2.5 is currently unlimited for now but I think it is only because my account subscribed a while ago. I don’t know how it will be if we get another account. It only is for 720p video. We want 1080p (2k) or even 4k video that is the one drawback hence we need topaz for upscaling the video to 2K or 4K. Freepik premium plus plan is 132 Shekels a month

  5. Topaz - This is to upscale the above Freepik Kling 2.5 Video to 2K or 4K. The videos in this presentation on the youtube setting can be set up to 2K. 1080p is the minimum quality so unfortunately we need to take Kling 720p video and upscale it using Topaz. I am currently paying $69 but there is a special on Topaz now running for $48 per month

  6. Canva - Canva Pro$15.00 and Canva for Teams is $10 per user.

  7. Runway is also a video model and the only one with unlimited generations at $76 dollars per month which we might not need as using Kling 2.5 on Freepik unlimited is fine for now.

  8. HeyGen Creator package is $29 per month and often need to top it up. Not sure how much we will be using HeyGen for now. But might be using it a lot later on.

Summary

  1. Claude $20 then sometimes needs to top up

  2. Chat GPT Go 25 Shekels a month

  3. Google Nano Banana - 30 Shekels per month or at some point might need to upgrade to 75 Shekels per month

  4. Freepik 132 Shekels per month

  5. Topaz $48 per month on special instead of $69 per month

  6. Canva Pro$15.00 and Canva for Teams is $10 per user.

  7. Runway not needed now but might be needed in the future $76 dollars per month

  8. HeyGen $29 unless you already have it.

See below for single images designed to summarize your catalogue you sent.