As I apply for the Marketing Manager role at Shelflife, my vision is to inject AI deeply into every part of the marketing pipeline, using the latest tools and technologies to transform how we create, scale, and personalise content. One sneaker image should no longer be static—it can be the starting point for an entire Hollywood-style campaign, evolving into cinematic trailers, AR try-ons, personalised ad variations, in-store digital displays, and immersive omnichannel experiences that live across TikTok, Instagram, YouTube, and beyond. AI enables us to multiply creative output instantly while keeping it on-brand, generate predictive insights that inform campaign direction, and deliver hyper-personalised content to customers both online and in-store. This means a shopper could walk into Shelflife and see screens adapt in real time to their style, while online they are served customised ads that feel like they were designed just for them. By leveraging AI for campaign leadership, content strategy, creative production, paid media, and community engagement, Shelflife can not only keep pace with global sneaker culture but set the benchmark—creating future-proof, personalised, and cinematic storytelling that defines the brand as a leader in both African and international markets.

AI Marketing video intro for Shelflife

Here we used one of the latest Nike shoe—a complex design that doesn’t render perfectly in every frame—but this video is just an example of how a single product image can be transformed into infinite scenarios with endless characters.

See Images Below for Shelflife Poster Mockups done in Gen-AI quite quickly.

See below of Store Designs you can easily mock up in Gen-AI

See images below where we took one source image and turned it into multiple scenarios.